Why You Should Consider Making Your Vacation Rental Pet Friendly

Woman enjoying a cozy moment with her black dog on the couch

The Homeowner Collection

How welcoming responsible pet owners can broaden your property’s appeal, strengthen guest experiences, and support stronger long-term performance.

By EMR Vacation Rentals

If you’ve ever wondered whether making your vacation rental pet friendly is worth it, you’re certainly not alone. It’s one of the questions we hear most often from homeowners. More travellers than ever are looking specifically for accommodations where their pets are welcome, often before they compare location, amenities, or even price.

In our more than 20 years of managing vacation rentals across Vancouver Island, we’ve seen how welcoming pets can open a home to a broader group of travellers while still protecting what matters most: your investment. Like any decision you make about your property, it’s about weighing the benefits, understanding the responsibilities, and deciding whether it’s the right fit for your home.

We put this guide together to help you do exactly that.

Thinking About Making Your Home Pet Friendly?

Every property is different, and becoming pet friendly isn’t the right choice for every home. If you’re considering it but aren’t sure where to start, we’d be happy to share what we’ve learned from managing pet-friendly vacation rentals across Vancouver Island.

Reach Out to the Team

In This Article

Pet-Friendly Homes Reach More Travellers

Every guest has a checklist when they’re searching for a vacation rental. For many travellers, “pet friendly” is one of the very first boxes they tick.

Focused girl in headphones using mobile phone while lying with her dog on bed at home

Travelling with pets has become increasingly common, and for many families, leaving the dog behind simply isn’t an option anymore. If your property doesn’t allow pets, there’s a good chance those guests won’t even see your listing because it never appears in their search results.

We see this all the time on Vancouver Island. Many of our guests arrive by car via BC Ferries or drive from elsewhere in British Columbia, Alberta, Washington, and beyond, making it easy to travel with their pets. We also welcome guests staying for relocations, insurance claims, home renovations, work assignments, and extended stays. In many of these situations, bringing the family dog isn’t just something they’d like to do. It’s part of the move.

While every property performs differently, industry research continues to show that pet-friendly vacation rentals often experience stronger booking demand than comparable homes that don’t allow pets. The reason makes sense. When more travellers are able to consider your property, you naturally create more opportunities for bookings. It’s less about promising higher revenue and more about making sure your home is visible to guests who are already looking for exactly what you offer.

From Our Property Managers

We’ve found that guests travelling with pets tend to be very intentional about the homes they choose. They aren’t just looking for somewhere that allows dogs. They’re looking for a home that’s genuinely prepared to welcome them. That’s especially true for many of our longer-stay guests who are relocating, renovating, or travelling for work. For them, bringing the family dog isn’t a luxury. It’s simply part of everyday life.

Ask Yourself…

  • Could your home comfortably accommodate responsible pet owners?
  • Are you unintentionally missing out on guests who never even see your property?
  • Would allowing pets fit with your long-term goals for your vacation rental?

Pet Friendly Doesn’t Mean Giving Up Control

One of the biggest misconceptions we hear is that allowing pets means giving up control over how your home is used. In reality, the most successful pet-friendly vacation rentals are the ones with the clearest expectations.

Checklist on a clipboard, representing the importance of clear pet policy guidelines

As the homeowner, you decide what works for your property. You might choose to limit the number of pets, set size restrictions, ask that pets stay off the furniture, or require that they never be left unattended. The goal isn’t to create a long list of rules. It’s simply to help guests understand what’s expected before they arrive.

In our experience, responsible pet owners appreciate clear guidelines. They’re travelling with an important member of their family and want to know they’re staying somewhere that’s thoughtfully managed.

The good news is that you don’t have to figure it all out on your own. We’ve helped many homeowners create practical pet policies that protect their homes while making guests feel welcome.

Another concern we hear from homeowners is whether pets will cause more damage. That’s why we take guest screening seriously, provide guidance on clear pet policies, and work with homeowners to set expectations before every stay. On the rare occasion that an issue does arise, we’re here to help resolve it quickly. Our homeowners are also backed by EMR’s Peace of Mind Coverage, which provides up to $10,000 in additional guest damage protection, giving you another layer of confidence when welcoming guests into your home.

From Our Property Managers

One thing we’ve learned over the years is that clear communication solves most problems before they ever happen. When guests know what’s expected, they’re usually more than happy to respect your home.

Keep in Mind

One of the biggest advantages of working with EMR is that you’re never managing these decisions on your own. We’ll help you establish practical guidelines, communicate them clearly with guests, and support you from booking through departure.

Small Upgrades Can Make a Big Difference

Turning your vacation rental into a pet-friendly home doesn’t mean taking on an expensive renovation. In fact, some of the improvements guests appreciate most are also some of the easiest to add.

Feeding bowls and toys for pet on light blue background

A basket with dog towels by the door, food and water bowls, waste bags, an extra leash, or even a few locally made dog treats can make guests feel immediately at home. If your property has an outdoor tap or hose, creating a simple spot to rinse muddy paws after a walk can also be a welcome addition. We also recommend sharing a few local favourites, whether it’s a nearby off-leash park, a dog-friendly beach, a scenic walking trail, or the closest veterinarian.

If you’re already planning renovations, durable flooring may be worth considering. Otherwise, don’t feel like you need to change perfectly good finishes just to welcome pets. We’ve found that thoughtful, practical touches often have a much bigger impact than expensive upgrades.

From Our Property Managers

The homes that work best for pets aren’t the ones with the biggest budgets. They’re the ones where homeowners have thought about the little things that make life easier, whether that’s somewhere to wipe muddy paws after the beach or a safe place to store a leash before heading out for the day.

Guests Appreciate…

  • Somewhere to wipe muddy paws.
  • Easy access to outdoor spaces.
  • Food and water bowls.
  • A few thoughtful touches that make travelling with a pet feel just a little easier.

A Better Experience for Guests and Their Pets

One of the nicest things about travelling with a dog is that they get to be part of the adventure. One of the hardest parts is finding a place where everyone feels comfortable from the moment they arrive.

Close up of woman at home in a winter jumper reading a book while stroking her pet French Bulldog

For many guests, bringing their dog means they can truly relax. They don’t have to worry about arranging pet sitters, boarding kennels, or leaving an important member of the family behind. Instead, they can focus on enjoying their holiday together.

That peace of mind starts before they even arrive. Choosing a home that welcomes pets often gives guests confidence that they’ll feel comfortable during their stay. When they arrive and discover a home that’s been thoughtfully prepared, it simply reinforces that they’ve made the right choice.

As homeowners, it’s easy to focus on the house itself. Guests, however, remember how staying there made them feel. Making life a little easier for someone travelling with their pet is one of those small gestures that often becomes part of the story they take home with them.

From Our Property Managers

For many travellers we’ve spoken to, a dog isn’t just a pet, they’re part of the family. The best pet-friendly vacation rentals don’t simply allow dogs. They make travelling together feel easy. Thoughtful touches, clear expectations, and a home that’s genuinely prepared to welcome pets can make all the difference!

Not Every Home Should Be Pet Friendly

We know not every vacation rental should allow pets, and that’s perfectly okay.

Some homes simply aren’t the right fit. Strata bylaws may prohibit pets, your property may be in a wildlife-sensitive area, or you may have delicate landscaping or furnishings that you’d rather not risk.

Sometimes it simply comes down to your own comfort level as a homeowner.

The important thing is to make the decision intentionally. Rather than following trends, think about your property’s strengths, the type of guests you’d like to attract, and your long-term goals for your investment.

For some homes, becoming pet friendly is a natural fit. For others, it isn’t.

From Our Property Managers

A pet-friendly policy doesn’t have to be permanent. If you’re curious about how it might work for your property, consider trying it for a season or a defined period of time. That gives you the opportunity to evaluate the experience and decide whether it’s the right long-term fit.

Worth Considering

Think about the type of guests your home naturally attracts. If you regularly welcome families, longer-stay guests, or travellers exploring Vancouver Island by car, becoming pet friendly may be a natural fit. With clear expectations and the right support, many homeowners find it’s a much smaller operational change than they first imagined.

One Last Thought

One thing we’ve learned over the years is that successful vacation rentals don’t stand still. They evolve as guest expectations change.

If your home is a good fit for pets, becoming pet friendly may be one of those changes that’s worth considering. It’s a simple way to welcome a broader range of travellers while staying true to what makes your property unique.

Let’s Talk About Your Home

If you’ve been thinking about making your vacation rental pet friendly, we’d love to help you explore whether it’s the right fit. We can talk through practical considerations, share what’s worked well in similar homes, and help you decide what makes the most sense for your property and your goals.

Reach Out to the Team

Frequently Asked Questions

Does allowing pets guarantee more bookings?

No. There are never guarantees when it comes to vacation rental performance. That said, the industry data is remarkably consistent. Pet-friendly vacation rentals generally experience stronger booking demand than comparable homes that don’t allow pets because they’re visible to a larger pool of travellers. While results vary from property to property, becoming pet friendly has repeatedly been shown to improve occupancy potential and overall booking opportunities.

Will allowing pets lead to more damage?

It’s one of the first questions we hear from homeowners, and it’s a fair one. While no one can guarantee that accidents won’t happen, most guests travelling with pets are responsible owners who respect the homes they stay in. We carefully screen our guests, help homeowners establish clear pet policies, and support you throughout every booking. In addition, EMR’s Peace of Mind Coverage provides up to $10,000 in additional guest damage protection, giving homeowners extra confidence when welcoming guests with pets.

How do I know if becoming pet friendly makes sense for my property?

That’s exactly the conversation we like to have with homeowners. We’ll look at your property’s layout, location, guest profile, and any practical considerations to help you decide whether welcoming pets is a good fit. Sometimes the answer is yes, sometimes it’s no, but we’ll always give you honest advice based on what we’ve seen work over the years.

How to Make Your Vancouver Island Vacation Rental Stand Out

THE HOMEOWNER COLLECTION

Thoughtful improvements that help your home attract more guests, stronger reviews, and long-term success.

By EMR Vacation Rentals


What makes one vacation rental memorable while another is quickly forgotten?

WES10269 Main Image

In our 20 years of experience managing vacation rentals across Vancouver Island, we know that it isn’t the biggest budget or the newest furnishings that makes the difference. The homes that consistently earn strong reviews are the ones that feel intentional. They reflect their surroundings, are comfortable and easy to enjoy, and continue to evolve with guest expectations.

Today, travellers have so much choice when booking accommodations. Before booking, they’re comparing your property against dozens of others, often making decisions in just a few minutes. Every property is different, but over the years we’ve found ourselves returning to the same five considerations whenever we visit a home. They’re often where the smallest changes have the greatest impact on the guest experience and the long-term success of a home.

Thinking about updating your vacation rental?

Reach out to us! We’d be happy to help.

Contact Us


01

Reflect the Home’s Surroundings in Your Design

The best vacation rentals feel connected to the place they’re in.

Beachside deck outdoor living space.

One of the first things we notice is whether a home’s interior complements the experience guests came to Vancouver Island to have. An oceanfront home might lean into natural textures, lighter palettes, and an easy coastal feel, while a forest retreat often feels most inviting with warm woods, layered textiles, and comfortable gathering spaces. Rather than creating a themed space, focus on creating a home that feels authentic to its setting.

From Our Property Managers

One thing we’ve noticed is that guests don’t always remember the décor itself. They remember how naturally the home suited its surroundings.

Guests Love…

  • Homes that feel connected to their surroundings
  • Natural materials and authentic design
  • A memorable sense of place

02

Design for the Space You Actually Have

Every home has different strengths, and thoughtful design starts with understanding them.

Well appointed living room.

Large spaces can be just as challenging to furnish as smaller ones. Guests notice how a home flows, how comfortable it is to spend time in, and whether each area feels intentional. Large rooms benefit from natural gathering spaces that preserve their openness, while smaller homes rely on carefully chosen furniture that keeps the space feeling functional rather than crowded. Sometimes the biggest improvement isn’t buying something new. It’s making better use of what you already have.

From Our Property Managers

Some of the most memorable guest experiences come from the simplest improvements. Comfortable seating, good lighting and thoughtful details are mentioned in reviews far more often than homeowners expect.

Ask Yourself…

  • Does every room have a clear purpose?
  • Is the furniture helping the space feel comfortable and inviting?
  • Would a guest naturally use this area?

03

Decorate with Your Guests in Mind

Young family with a girl, spending time at home on the weekends. Loving family resting on the couch, playing, watching television.

Every homeowner brings their own style to a property, and that’s part of what makes each home unique. The goal isn’t to remove that personality. It’s to balance it with the expectations of the guests you’re hoping to attract.

One exercise we often suggest to homeowners looking to update their space is to browse luxury vacation rentals and boutique hotels. Without copying individual rooms or homes, look for the patterns instead. Comfortable furniture, cohesive styling, layered lighting, quality linens; these are the details that consistently create homes guests book again and again.

Keep in Mind…

Guests don’t book homes because they’re trendy; they book homes they can picture themselves enjoying. The most successful vacation rentals strike a balance between personality and broad appeal, creating spaces that feel distinctive without feeling overly personal.


04

Guests Remember the Details

Family in a bright home together, baking in the kitchen

Guests don’t always remember every piece of furniture, but they always remember how a home made them feel and how the space worked during their stay.

The details that generate great reviews are often surprisingly practical. Comfortable seating & cozy accents. Layered lighting. Handy places to charge devices. Somewhere to unpack a suitcase. Counter space in a well-equipped kitchen. Outdoor spaces that encourage guests to slow down. These don’t have to be expensive upgrades, they’re thoughtful touches that remove friction and help guests settle in from the moment they arrive.

From Our Property Managers

Many of the improvements that have the biggest impact on guest satisfaction are also some of the simplest.

Details that are Easily Overlooked:

  • Bedside charging
  • Comfortable reading light
  • Somewhere to unpack a suitcase
  • Plenty of seating
  • Outdoor spaces that invite guests to linger

These are the little details that quietly shape a great stay.


05

Keep Your Home Fresh

The highest-performing vacation rentals continue to improve over time.

Happy senior couple painting walls in new home, relocation concept.

Guest expectations change, and successful homes evolve with them. That doesn’t mean undertaking a major renovation every few years. More often, it’s about making thoughtful updates before a home begins to feel dated. Fresh paint, updated bedding, modern lighting, refreshed outdoor furniture, or replacing worn kitchen items can all help keep a property feeling current. Small improvements made consistently are almost always more effective than waiting until a home needs a complete overhaul.

From Our Property Managers

The homes that perform best over time rarely change overnight. Their owners make thoughtful improvements year after year, keeping the home fresh without losing its character.

Easy Ways to Refresh Your Space:

  • High-end linens and towels
  • Interior paint
  • Lighting
  • Patio furniture
  • New kitchen tools and small appliances
  • Decorative accents

You don’t need to renovate to make an impact, even small updates can keep your home feeling current.


One Last Thought

If you’re wondering where to start, here’s an exercise we often suggest: Imagine your home’s biggest selling feature disappeared for a moment. What would guests remember most about staying in your home?

Whether it’s an ocean view, a private hot tub, a peaceful forest setting, or an unbeatable location, every one of our vacation rentals has a “wow” factor that attracts guests. But once they’re through the front door, it’s everything else that shapes their experience.

In our experience, the strongest performing vacation rentals don’t rely on one standout feature. They combine great amenities with an experience that’s comfortable, effortless, and memorable.

Let’s Keep the Conversation Going

Young man talking on a smartphone at a table with an open laptop

Your vacation rental is always evolving, and so are guest expectations. Whether you’re thinking about refreshing a room, replacing furnishings, or simply looking for a second opinion, we’re here to help.

Reach out to the team the next time you have a question or are planning an update. We’d love to be part of the conversation.

Speak to the Team


Frequently Asked Questions

How often should I refresh my vacation rental?

We suggest a yearly review of your home, ideally in the spring, to make small updates before spaces begin to feel dated. Incremental improvements are often more effective than waiting for a major renovation or redecoration.

Do I need to renovate to improve guest satisfaction?

Not at all! Sometimes the smallest adjustments have the largest impact. Furniture layout, lighting, linens, and thoughtful styling are where we like to start.

Where should I start if I’m planning updates?

Start with the areas your guests use most, then reach out to us! We’re always happy to share our perspective and help you think through your next steps.